Our History

The legacy of a family that believed in the power of transformation

It all started with a dream and the courage of a determined couple. In 1988, Francisco and Adelaide Rodrigues took their first step in the garage of their home in São Paulo, launching a small line of cosmetics and putting on the market not just products, but a vision of life. They didn't see it as just fragrances and lotions, but rather a real opportunity to transform lives, to offer thousands of men and women a fair and democratic way to achieve independence and growth.

Today, under the leadership of Sandro Rodrigues and alongside his siblings Alessandro, Crisciane and Leandro Rodrigues, the Hinode Group has become much more than a family business – it has become a brand with international reach. It is the reflection of the work of a group that believes in the power of transformation, beauty and the realization of dreams.

In their home garage,
Mr. Francisco and Mrs. Adelaide
start Hinode.

Entry into Network Marketing

Network marketing is one of the most democratic business models in the world. It gives everyone the opportunity to build their own community of entrepreneurs and earn based on their network and product sales.

Implementation of the Franchise Model and Training System

Our entrepreneurs have a dedicated space to experience and purchase products, hold meetings, and receive training.

First Hinode Cruise

The first company to charter a cruise ship.

Launch of the Wellness Line.

The Pérolas Program is Born

Award for Best Perfumery Creation – Empire by ABIHPEC

Foundation of the FAR Institute
With the mission of promoting sustainable growth through three pillars: social, environmental, and economic responsibility.

Hinode is elected Company of the Year by ABIHPEC.

Award for Best Perfumery Creation – Grace Midnight (Atualidade Cosmética Award)