Transform your life with a company that has already changed thousands of stories in 8 different countries.

Be the next.

Who is Hinode Group

The largestdirect sales and network marketing company in Brazil

2nd largestdirect selling company in the healthy living category

3rd largest Brazilian company in the fragrance category

More than 8 million products per month in our own factory of 12,000 m²

36 years in the market, operating in 8 countries

A Brazilian multinational that has already paid more than R$ 4.8 billion in bonuses.

Hinode Products.
Excellence that illuminates every detail

Our products are synonymous with quality and innovation. With over 300 options in the areas of perfumery, beauty and well-being, each item is designed to offer real results, impact lives and radiate beauty from the inside out. We closely monitor the development of our products in our own factory, ensuring the best technology, performance and quality that everyone deserves.

Inspiring brands that awaken natural beauty

Hinode's diversity of brands is an opportunity for its entrepreneurs to shine.

Have all the structure you need to undertake

Discover our Hinode sales and consultant support franchises.

Hinode Group

A solid Brazilian company.
Evolving non-stop.

More than 600,000 consultants

More than 300 successful products 

More than250 franchises in Brazil and Latin America

1 product sold per second

Released every month, 12 cycles per year.

Commitment to caring for people and the world

We support the sustainable development agenda and guidelines of the UN Compact.

Hinode Impacts

Giving visibility to our sustainability actions
SAIBA MAIS

FAR Institute

Our work is part of the mission of transforming lives, through programs and projects that seek to promote humanitarian aid and education among children and young people.
SAIBA MAIS

Pearls Project

Since 2015, the Pearls Project has been empowering and transforming women’s lives by offering leadership tools and knowledge in a safe space where their voices are valued. With the commitment made to UN Women, 460,000 lives have already been impacted — and this is just the beginning, because when a woman shines, everyone around her shines!